Fernando Albarrán Madrigal is Marketing Director at Starbucks Iberia, with over 11 years of experience driving the growth of leading brands across organized foodservice, FMCG and retail. He has built his career in global companies such as Starbucks, Kellogg’s, Apis Group and Bandai, leading brand strategy and innovation in highly competitive environments. He played a key role in the launch and consolidation of Starbucks Rewards in Iberia, now an international benchmark in loyalty. He advocates for strategic, business-driven marketing focused on creating sustainable value for both brands and customers.
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